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Stick to change Chinese hydraulic _ general manager Mr. Cao Yong Norma's visit to Shanghai

Date:2015-3-19 18:51
To change China's hydraulic pressure
 

Mr. Cao Yong, managing director of the Norma Hydraulic System Co., Ltd., Shanghai

The editorial department of wanlei

This is a very young Chinese hydraulic enterprises, is the courage and perseverance and challenge to the soft underbelly of China hydraulic technology, hydraulic proportional servo technology ", determined to and the world famous brands of share market in China and the global. China needs fresh blood, the need for such a "martyr" spirit of enterprise, but also need to have "will adhere to the end," the entrepreneur. Let us come to Shanghai Norma Hydraulic Systems Co., Ltd., the founder of the enterprise - Mr. Cao Yong.


Reporter: please tell me your story with hydraulic affinity before and after?


Cao Yong: I am a mechanical engineering major in the University, after graduation and not engaged in this profession, is indeed a hydraulic layman. And hydraulic lasting bonds in 2001, I by a well-known Chinese, from Military Research Institute of electro hydraulic servo valve experts, in a fortuitous opportunity to contact the manufacturing enterprises entering China soon, the world famous electro-hydraulic servo valve

American Moog, duration of China's equipment manufacturing industry fast recovery and strong development, which represents the high technology of the hydraulic servo technology began in the industrial field in China is widely recognized and applied. Through the expert's recommendation, I became MOOG China sales distributor, and the Shanghai radk Motion Technology Co., Ltd. is the predecessor of the Shanghai Norma) was established in the same year.


In accompanied by Moog products in the promotion of China's four years, I on the market of Chinese hydraulic pressure, hydraulic technology, industry conditions have a preliminary understanding, also in the tough market promotion and marketing accumulated a certain market resources, and was fortunate enough to meet a large number of the application fields of the former generation and technical elite, which in later founded Shanghai Norma laid the foundation. It is in their support and encouragement, in early 2005, Shanghai Norma Hydraulic Systems Co., Ltd. was born, and founded the Radk-Tech brand, which aims to develop the domestic electro-hydraulic servo components to change the situation completely dependent on imports of industrial applications in china. Although was I of the hydraulic components of R & D, manufacturing, process, equipment, human resources, batch production and other aspects of the understanding is almost a blank, but my passion from from popular on the technology of worship and the technical difficulty of fear, I feel to be infected by his passion the number of technical elite, stimulate the creation of courage; at the same time my hunch is that to the Chinese great country and its booming economic development, must contain a potential demand -- this is the market for my confidence.


Reporter: the development of electro-hydraulic servo proportional components requires a lot of research and development funds, that is, we usually say "burn money", Norma from the start so far still in business, there must be the survival experience?


Cao Chung: initially founded Norma, feel that the name of the individual to invest millions on the line, in fact, this is a very naive and ridiculous idea.


Shanghai Norma R & D funding needs of the amount is far more than I expected, from the first year of investment second, about ten million years to about ten million again, I completely understand the difficulty of operating hydraulic servo manufacturing enterprises in china. But the thought of these Huaichuai the dream gathered in the company of Chester colleagues, the thought of if we give up the sophisticated equipment may become scrap metal, I eventually chose to adhere to. Back to this period of time can be said to be quite painful, once a colleague told me: "no one hundred million don't do." And I thought fifty million would be enough. Results fourth years of total investment in the breakthrough fifty million, I was disillusioned, to the hydraulic servo manufacturing companies do a good job in the need to invest hundreds of billions of dollars.

Because of the shortage of funds, we have passed every step is very difficult, there have been two times only to 70% of the wages of employees. 2008 appeared to turn for the better, the capital of Shanghai branch investment let the enterprise take a breath. May be God's favor, in 2009 the factory in the municipal 844000 get some compensation, enable new plant relocation projects are implemented. However, due to the company's products are not approved for sale, the funds are still lacking, not out of the predicament. In 2010, second times the capital increase in the support of the local government, the Shanghai Norma saw the spring. Recently the company will continue to introduce more large-scale strategic investment, to increase their investment in the third round, the rapid expansion of the market, achieve sales volume, really entered a period of rapid development. Companies to achieve the restructuring of the shares in the 2012 year.


Although the hydraulic industry in the equipment manufacturing industry accounted for only a very small proportion, but it is in the equipment manufacturing industry plays an important role, is the key infrastructure, affecting the entire manufacturing level. Twenty-first Century's first 10 years have passed, the industry needs to accelerate the pace of development, rapidly improve product quality, technology level, and then can not be as before with the low-end products to accumulate capital, one point one points to increase the investment in equipment, personnel and other aspects, the current China is in a big development period, from the perspective of market opportunity, I personally think that this development model has clearly not suited to the development of the times.

To the rapid development, we must risk concept, which means the introduction of risk investment, and, of course, the introduction of capital is in need to consider a comprehensive enterprise development cycle, the final purpose is to allow enterprises to enter a virtuous circle. After a certain size through a virtuous cycle of business, you can through the gem listing, pooling funds in IPO.

Economy into a virtuous circle. We give the market orientation of Shanghai Norma is industrial application, at present, Norma, many products in metallurgy, electric power, railway, machinery and other industries especially in the engineering machinery industry has begun to comprehensive application. Today, I can say with confidence that Norma has seen the dawn, and we are getting closer to the harvest season.


Reporter: do you expect the Chinese electro-hydraulic servo valve and proportional valve when a large number of alternative imports?


Cao Yong: I believe that Norma's electro-hydraulic servo valve, proportional valve can really share the market with foreign countries, imported products, about 2 to 4 years. I think it would be more appropriate to use the word "sharing" than "replacement".


Reporter: the adequacy of capital means that can be a large number of R & D and high-end products, expanding the size of the enterprise?


After 6 years, so I expect to be in the next 2 to 4 years, Norma will share some of the domestic market with foreign brands.


For the market, I adhere to the coexistence of the concept, with a low price to eliminate competitors is actually inferior means, the enterprise must set aside enough space for themselves, so as to continue to invest in research and development, continuous innovation, continuous improvement of product quality, product quality is the root cause of the sustainable development of enterprises.


Moog company has more than 60 years, the German Rexroth has more than 100 years of history, the products of these enterprises in the status of the global gave me very deep touch, but also I progressive power.


Cao Chung: now Shanghai Norma is gradually entering the stage of production from the product development stage, which is the company's rapid development. In fact this stage for me and the company is a severe test. Originally I think the product as long as the prototype will be able to sell, but the concept is very superficial ridiculous, a product to do out high quality, does not mean that the quality of the one thousand products, in order to ensure the quality of each product need to receive more professional training of technical personnel, the need for a large number of advanced professional equipment, the need for standardization of mature production process technology, there is a lot of liquidity. Frankly speaking, factories and enterprises management I really is a layman, there is no comprehensive leadership is unable to realize large-scale batch production. In addition to the stage of team cohesion is also a great test, and only a very high spirit to meet the rapid development of enterprises.

Reporter: as a professional production of electric hydraulic servo proportion of enterprises, we must have a very high-end technical personnel, Norma's talent strategy is what?

Cao Yong: Norma from the beginning of the establishment of a large number of industry elite, in addition to the introduction of domestic professional elite, Norma more need to foreign professional elite, so Norma will be in the company into a healthy economic state, as far as possible to introduce foreign professional and technical personnel. Of course, the elite also need to have a lot of money to support, Norma 60% of the funds are used in the talent.

At present, the Chinese hydraulic industry has faced temporary shortage of professional and technical personnel of the situation, especially the application technology professionals, the lack of industry full of passion, sureness of young successors. This is a very serious problem. So I am planning to bid for the Shanghai electric hydraulic servo Engineering Research Center in 2012. On this idea I have with industry leaders and experts through the ditch, they are very excited to hear, because this is a great role in promoting the development of the industry. R & D center will be the government's financial support, so as to achieve higher professional standards, and through the more favorable treatment to attract domestic and foreign real passion and experience of hydraulic technology leader.


The enterprise can deeply rooted in society and to create wealth and serve the society, this is the enterprise, entrepreneur's responsibility and obligation.


After eating a lot of pain, I have this idea of gratitude, the future of the enterprise has a return, we must first of all feedback for the growth of Norma and perseverance to pay employees, to feedback to the community and has been to support the people who support the growth of Norma.


Up to many of the conditions, the first is patience, engaged in high-end manufacturing entrepreneurs must have the basic quality is to be very practical, only patient and steadfast to the electro-hydraulic servo proportional such high-end products do a good job.


Reporter: you know people know that you are a very rare in the industry believe that passion, "adhere to" entrepreneurs,


To enter the manufacturing industry you have any regrets? And the depressed state of mind is not likely to do things well.

 

Cao Yong: "ah, it's too bitter".

I often joke with my friends, like I am so passionate that I should be in the entertainment world, but the fate of the arrangements for me to enter the industry.


Reporter: what is your dream? Cao Yong: on the near future 2 to 1 years, in the premise of quality and quantity of electricity to achieve large-scale production of electric hydraulic servo products, so that the domestic application industry gradually accept Radk-Tech Norma's products, to achieve the scale of sales. And after 3 to 5 years, Norma built into a world-class hydraulic servo device manufacturing plant. In the long run, I do not have a dream, "to do the present" is the purpose of my life.


Reporter: please tell me about your personal experience.


As our industry association director Changsha Bao Sen predecessors said "loneliness", that is to stick to it. So we now put forward a slogan "to change the Chinese hydraulic pressure"


Cao Yong: my personal qualifications is shallow and no experience of wind waves, in fact, has been and no specific life planning and career planning, can only be regarded as a marketplace, just want to serious efforts to do a good job in the current this one thing.


I worked for 3 years in the United States Emerson company, in the factory site management (IE), fortunately, my boss is a very strict American Jews, his strict work style on the pursuit of the details have a very deep impact, but also created me "spending money" style, even in the case of the company is not very much. Or invest huge cost in the pursuit of details. Detail is the key factor to determine the success of the product, but also the key factor to determine the success of the enterprise.


Later I entered a Hongkong investment company, the company's work experience and make me to increase the understanding of the relationship between enterprises and society and understanding, these experiences are very important. A successful entrepreneur must have all kinds of social comprehensive ability, how to rational use of social resources to make postscript: an interview with Mr. Cao Yong is in 2010 PTC Asia Shanghai Norma's booth at the scene.


Relatively speaking Shanghai Norma's booth is not ambitious, position is not prominent, but look around a week after is not difficult to see booth layout very carefully, from the layout, material to every detail of the design originality. Although no one has been seen, but has come to a small conclusion: this must be a very pursuit of the details of the people.


In the interview, we learned that Mr. Cao Yong gave up a lot for the founder of Shanghai Norma, and even gave up everything in life. He used in the interview in a sentence is, "this is a very painful process", is not difficult to imagine in founding the 6 years of Shanghai Norma and painstaking efforts, he must have had a fierce ideological struggle, he must have been confused, he will certainly feel oneself a bit silly in a moment, but whether this was a very painful process, he is always passionately insist, just because of him and the day are born to fight, and firm conviction of Chinese hydraulic.


We see a large number of China's hydraulic industry has been similar to the Cao Yong, a large number of similar to the Shanghai Norma such a hydraulic foundation, but in China's hydraulic pressure is currently the key development period, we should feel proud, I want to thank their courage and perseverance, and sincerely wish Shanghai Norma again after a few years or even decades, to successfully share with the world's leading brands market, achieve real strong.


 

TypeInfo: Express News

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